# MaestroCut: full content

Source: https://maestrocut.vercel.app/. This file holds the full text of the guides and the data tables. When quoting, cite the page URL. A Turkish version of every page lives under https://maestrocut.vercel.app/tr.

## Royalty-free music for promo videos: licence types and original scores

URL: https://maestrocut.vercel.app/guides/royalty-free-music-for-promo-videos · Last updated: October 11, 2026

Royalty-free music for promo videos: licence types and original scores

Music in a promo video needs a licence that allows both commercial use and syncing to picture. CC0, and CC BY with attribution, are fine; NC (non-commercial), ND (no derivatives) and SA (share-alike) licences are not suitable for advertising, because syncing music to video counts as an adaptation under the licence. The most trouble-free route is original music made for the video.

Licence types: which can you use in ads?

Creative Commons licences and promo videos
Licence | What it means | In a promo video
CC0 | Public domain; no conditions | Fine
CC BY | Free to use with credit to the author | Fine (credit in the caption)
CC BY-NC | Non-commercial use only | Not suitable (a promo is commercial)
CC BY-ND | No derivative works | Not suitable (sync is an adaptation)
CC BY-SA | Derivatives must use the same licence | Not suitable in practice
Unknown source | The licence can't be proven | Don't use it
This table is general information, not legal advice; check the licence text of every track.

The sync rule: Under the Creative Commons 4.0 licence text, a musical work or sound recording synced in timed relation with a moving image always produces "adapted material". That's why an ND (no-derivatives) track can't go into a video.

Music from platform libraries

The in-app music libraries on Instagram and TikTok are meant for personal posts; tracks that business accounts and ads may use are usually limited to a separate commercial library. Using a popular song in an ad needs a separate licence from the rights holders. Otherwise the video can be muted, removed or the ad rejected.

Why an original score is the safest route

- No licence questions: the music is made with the video; no third party holds rights.
- It fits the length exactly: the music is composed to the video's duration, never cut mid-phrase, with a real ending.
- Energy follows the scenes: it rises in the hook and call-to-action scenes and calms down in detail scenes.
- No repeats: no two videos share the same music — a distinctive sound for the brand.

MaestroCut composes an original bed of chords, bass, drums and effects for every video; the music mood (uplifting, corporate, techno, cinematic, playful, lo-fi, ambient, luxury) and the tempo are suggested for your industry, and you can change them.

Prefer a real track? The MaestroCut studio also has a free music library: CC0 and CC BY instrumentals by independent artists (found through Openverse). Pick one and the studio measures its tempo and downbeat, re-times every cut to it, and adds the CC BY credit line to your post caption.

Music checklist

- Does the licence allow commercial use?
- Does it allow syncing (putting it in a video)?
- If credit is required, did you add it to the caption?
- Did you keep proof of the licence (download page, date)?
- Is the loudness around −14 LUFS?

Can I use a popular song in a Reels ad?

No — not without a separate licence from the song's rights holders. The ad can be rejected or the video muted.

Can CC BY music be used in a promo video?

Yes; it allows commercial use and adaptation as long as you credit the author and the licence. Put the credit in the video caption.

Does royalty-free mean free?

No. "Royalty-free" usually means you don't pay per use; the licence itself may still cost money and come with conditions.

Is AI-composed music safe to use?

It depends on the tool's licence terms. The music in MaestroCut videos is generated fresh for every video by a rule-based synthesiser, without sampling recorded tracks.

## How to make a promo video: 7 steps to a short video that hits the beat

URL: https://maestrocut.vercel.app/guides/how-to-make-a-promo-video · Last updated: October 10, 2026

How to make a promo video: 7 steps to a short video that hits the beat

An effective promo video is one message, a hook that reads in the first second and a single call to action. Pick the platform and length first (vertical 9:16, 15–35 seconds on most platforms), keep on-screen text short enough to read, and cut your scenes on the beats of the music. Keep text inside the platform's safe zone — the video has to make sense with the sound off.

What is a promo video?

Promo video: A short video that introduces a business, product, app or event and moves the viewer towards one action (follow, visit, buy, sign up). On social media it is usually vertical 9:16 and 15–60 seconds long.

What separates a short promo from a long commercial is that the viewer arrives scrolling: if they don't stop in the first second, the rest of the video never gets watched. The structure is closer to a poster than a film: one big line, one clear picture, one call to action.

A promo video in 7 steps

1. Choose the goal and the platform: What should the video make people do: follow, visit, install, book? Where will it run: Reels, TikTok, Shorts, Stories? The goal decides the call to action; the platform decides the size and length.
2. Write one message: You should be able to sum up the whole video in one sentence. A concrete line like "We roast our beans here every morning" always beats a generic one like "quality coffee".
3. Put a hook in the first second: The opening line must read in half a second: a question, a contrast, a number or an announcement. Don't open with a logo or "Hi, we are…".
4. Split the script into scenes: Pick a proven skeleton — product hero, problem → solution, listicle or announcement. Each scene carries one idea.
5. Choose the music and tempo: Calculate scene lengths in bars of the music so cuts land on bar lines and accents land on beats. Use cleanly licensed or original music instead of copyrighted tracks.
6. Fit the text to reading time: Every line should stay on screen for at least 0.35 s × words + 0.5 s. Keep headlines to six words per line and keep text inside the platform's safe zone.
7. Check and publish: Watch it on mute, on a phone and with the safe-zone guide. Export a 1080p MP4, pick a cover frame and start the caption with your hook.

How long should a promo video be?

What a platform allows and what is recommended are two different things. The table below comes from the MaestroCut platform data set; the recommended range is where viewers are still likely to watch to the end.

Recommended promo video length by platform
Platform | Recommended | Maximum
Instagram Reels | 15–60 s | 15 min
Instagram Story | 6–15 s | 60 s
Instagram feed post | 10–45 s | 15 min
TikTok | 15–35 s | 10 min
YouTube Shorts | 15–35 s | 180 s
LinkedIn | 15–45 s | 15 min
Facebook Reels | 10–30 s | 90 s
X (Twitter) | 10–45 s | 140 s
Source: MaestroCut platform data set (2026-10). See the platform guides for details.

Rule of thumb: Aim for 20–30 seconds for your first promo. That is enough for 4–6 scenes: hook, what it is, two or three benefits, call to action and sign-off.

Script skeletons that work

- Product hero: hook → product → 2–3 benefits → proof → call to action → sign-off.
- Problem → solution: name the pain → make it felt → show the fix → explain how it works → call to action.
- Listicle: a "3 reasons" hook → items → closing line → "save this".
- Announcement: curiosity → reveal → 2 details (date, place, offer) → call to action.
- Before / after: promise the result in the first second → old state → turning point → new state → proof.

The industry guides show which skeleton works for your sector — cafés do well with recipe/process and space tours, apps with app promos and feature launches.

The 6 most common mistakes

1. Opening with a logo animation: viewers don't know yet why they should watch.
2. Too much text in one scene: text nobody can read might as well not exist. Check it with the reading-time rule.
3. Putting text under the platform buttons: the right column on Reels and the caption block on TikTok cover it. See safe zones.
4. Assuming the sound is on: the video must make sense on mute.
5. Several calls to action: pick one action instead of "follow, visit, comment".
6. Copyrighted music: the video can be muted or taken down. See the royalty-free music guide.

Pre-publish checklist

- Does the hook read in the first frame, in half a second?
- Does every line stay on screen long enough?
- Are text and logo inside the safe zone?
- Is the message clear with the sound off?
- Is there one clear call to action?
- Are numbers and claims accurate and sourced?
- Is the music cleanly licensed?

How long should a promo video be?

15–60 s for Instagram Reels, 15–35 s for TikTok and YouTube Shorts, 6–15 s for Instagram Stories. For a first video, 20–30 seconds is enough for most businesses.

Can I make a promo video on my phone?

Yes. A vertical 9:16 video at 1080×1920, filmed on a phone or generated in the browser, works directly on Reels, TikTok and Shorts. What matters is the hook, readable text and the safe zone.

What music should a promo video use?

Music whose licence allows commercial use and syncing to picture, or an original score made for the video. Popular copyrighted songs can't be used in ads.

How many scenes should a promo video have?

4–6 scenes are ideal for 30 seconds: hook, what it is, 2–3 benefits or details, call to action and sign-off. Each scene should carry one idea.

Can I make a promo video for free?

Yes. With the MaestroCut sign-up credits you can produce about a minute of HD video; previewing and editing don't use credits.

## How to write a video hook: 8 patterns that stop the scroll in one second

URL: https://maestrocut.vercel.app/guides/how-to-write-a-video-hook · Last updated: October 10, 2026

How to write a video hook: 8 patterns that stop the scroll in one second

A video hook is the opening line in the first frame of a short video — it reads in half a second and makes the viewer stop scrolling. A good hook is six or seven words at most, makes sense on its own and uses a curiosity pattern: a question, a contrast, a number, a promised result or an announcement. A logo, a greeting or a slow fade from black is not a hook.

The 4 rules of a good hook

1. Reads in half a second: six or seven words at most, no more than six per line.
2. Stands on its own: it doesn't wait for a second line or for sound.
3. Is concrete: not "quality service" but "your coffee is roasted here every morning".
4. Is true: if you claim it, you can prove it — no invented numbers, no "the best".

8 hook patterns with examples

Hook patterns
Pattern | Example | When
Question | Still typing your invoices by hand? | When your audience knows the pain
Bold claim (if true) | 12 minutes to the sea, zero to the city. | When you have a real, measurable advantage
Number | 3 reasons to come for breakfast. | Lists and tip videos
Contrast | Everyone sells coffee. We sell mornings. | To stand out in a crowded market
Name / curiosity | How do you pronounce this? | New or unusually named brands
POV / you | POV: you found a gym that remembers your name. | Businesses that sell a feeling or an experience
Before / after | This used to take 3 days. | Products that show a transformation
Announcement | Doors open Friday. | Launches, openings, new products

Three more by industry

- Mobile app: "Let your expenses log themselves."
- Game: "How long can you survive the neon city?"
- Clinic: "Book your appointment in 2 minutes."

Working hook examples for every sector are in the industry guides.

Openings that are not hooks

- Opening with a logo animation.
- Starting with "Hi, we're company X".
- A slow fade in from black.
- A sentence that doesn't make sense without its second line.
- Superiority claims without proof ("the best in town").

The honesty rule: A hook earns attention, but if the video doesn't deliver what it promised, viewers stop trusting you — and misleading claims in ads break platform policies too.

Testing your hook

1. Write three alternatives: Write three hooks for the same message using different patterns: a question, a promised result and a contrast.
2. Watch on mute: Watch the video with the sound off, on a phone, as if you were scrolling. Write down what you understood from the first frame.
3. Publish and compare: Publish the same video with different hooks and compare how many people stay past the first 3 seconds.

MaestroCut suggests three hook alternatives for every video; pick one and the video is rebuilt in seconds.

How many words should a hook have?

Six or seven at most. It has to read in half a second in the first frame and shouldn't exceed six words per line.

Where should the hook appear?

In the first frame. Even while the opening animation plays, the main line should be readable; save the logo and brand signature for the end.

Is a question or a claim better?

A question works when your audience knows the problem; a claim works when you have a measurable, real advantage. The best answer is to test both.

How does a hook work on mute?

The hook is the on-screen text; music or voice-over only supports it. The text alone has to carry the message.

## The on-screen reading-time rule: how many seconds should text stay in a video?

URL: https://maestrocut.vercel.app/guides/on-screen-text-reading-time · Last updated: October 10, 2026

The on-screen reading-time rule: how many seconds should text stay in a video?

Text in a video should stay on screen for at least max(1.2 s, 0.35 s × number of words + 0.5 s) after it stops moving. A four-word headline needs 1.9 seconds; a ten-word sentence needs 4 seconds. Keeping headlines to six words per line and body text to twelve words makes those times fit into a short video.

The formula

Reading-time rule: The minimum time on-screen text must stay after its motion ends: hold ≥ max(1.2 s, 0.35 s × words + 0.5 s).

The 0.35 seconds per word matches the time a scrolling viewer needs to recognise and make sense of a short word; the 0.5 seconds is the time the eye needs to find the text. The 1.2-second floor makes even one-word text noticeable. Text can't be read while it moves (spins, slides), so the clock starts when it stops.

Seconds and bars by word count

Minimum reading time converted to bars of music
Words | Minimum | Bars (120 BPM) | Bars (100 BPM)
1 | 1.2 s | 1 bar | 1 bar
2 | 1.2 s | 1 bar | 1 bar
3 | 1.55 s | 1 bar | 1 bar
4 | 1.9 s | 1 bar | 1 bar
5 | 2.25 s | 2 bars | 1 bar
6 | 2.6 s | 2 bars | 2 bars
8 | 3.3 s | 2 bars | 2 bars
10 | 4 s | 2 bars | 2 bars
12 | 4.7 s | 3 bars | 2 bars
14 | 5.4 s | 3 bars | 3 bars
The bar columns show the time after the text stops moving; add about one beat for the entrance animation. One bar is 2 s at 120 BPM and 2.4 s at 100 BPM. Calculated by MaestroCut.

Shortcut: With 120 BPM music, up to 4 words need 1 bar, 5–10 words 2 bars and 11–14 words 3 bars; give scenes with an entrance animation one more bar.

Line and list limits

- Headline: six words per line at most, 2–3 lines at most.
- Body text: twelve words at most.
- Lists: five items at most, 4–5 words per item.
- Never two competing texts on screen at the same time.
- Emphasis: one or two words per line at most (colour or italics).

These limits also force each scene to carry one idea. Text that doesn't fit into one scene is usually two scenes.

Automatic checking

MaestroCut counts the words in every scene, compares them with the scene's length and either extends the scene by a bar or asks you to shorten the text. The AI copywriter also gets a word limit for every field; lines that break it are fixed before export.

How long should a sentence stay on screen?

Multiply the number of words by 0.35 and add 0.5 seconds, with a minimum of 1.2 seconds. An eight-word sentence needs about 3.3 seconds.

Does the rule apply to subtitles too?

Speech-driven subtitles flow in 1–3-word chunks in sync with the voice; this rule is for on-screen text that isn't tied to speech (headlines, list items, calls to action).

How many words should a headline have?

Six words per line at most and 2–3 lines in total. For a hook, six or seven words at most.

## Instagram Reels size and safe zones: a pixel-by-pixel guide

URL: https://maestrocut.vercel.app/guides/instagram-reels-size-and-safe-zones · Last updated: October 10, 2026

Instagram Reels size and safe zones: a pixel-by-pixel guide

Instagram Reels should be 1080×1920 pixels (9:16). Keep text and logos 285 px from the top, 380 px from the bottom, 60 px from the left and 120 px from the right; that leaves about 54.5% of the frame as the safe zone. In Reels ads the bottom margin grows to 672 px because the ad interface covers more of the screen.

Reels sizes at a glance

Instagram video placements (designed at 1080 px wide)
Placement | Aspect | Resolution | Recommended | Max fps
Instagram Reels | 9:16 | 1080×1920 | 15–60 s | 60
Instagram Story | 9:16 | 1080×1920 | 6–15 s | 60
Instagram feed post | 4:5, 1:1, 9:16 | 1080×1350, 1080×1080, 1080×1920 | 10–45 s | 60
Instagram/Facebook Reels ad | 9:16 | 1080×1920 | 9–30 s | 60
Instagram/Facebook Story ad | 9:16 | 1080×1920 | 6–15 s | 60
Source: MaestroCut platform data set (2026-10).

What is a safe zone and why does it matter?

Safe zone: The inner rectangle the platform interface (like/comment buttons, caption, profile row, progress bar) never covers, where text and logos always stay visible.

On Reels the like, comment and share column sits on the right, and the caption, username and audio line at the bottom. That is why the right margin on Reels (120 px) is twice the left one (60 px). Backgrounds and images can bleed to the edge; only text and logos that must be read need to stay in the safe zone.

Safe-zone margins (pixels, 1080×1920)
Placement | Top | Bottom | Left | Right | Safe box | Safe share
Instagram Reels | 285 | 380 | 60 | 120 | 900×1255 | 54.5%
Instagram Story | 250 | 340 | 60 | 60 | 960×1330 | 61.6%
Instagram/Facebook Reels ad | 269 | 672 | 65 | 65 | 950×979 | 44.9%
TikTok | 160 | 480 | 60 | 160 | 860×1280 | 53.1%
YouTube Shorts | 240 | 420 | 60 | 160 | 860×1260 | 52.3%
Safe share = area of the safe box / whole frame. Calculated by MaestroCut; platform interfaces can shift by a few pixels across devices and languages.

Original data: Among the vertical placements we measured, Meta's ad placements have the narrowest safe zone: only 44.9% of the frame is free for text. Organic Reels leave 54.5%, Stories 61.6%.

Instagram Story size

Stories are also 1080×1920 (9:16), but the interface is different: the progress bar and profile row sit at the top and the reply bar at the bottom. Keep text 250 px from the top, 340 px from the bottom and 60 px from the sides. Stories longer than 60 seconds are split into parts; for promos, 6–15 seconds is recommended.

Feed videos: 4:5 or 1:1?

4:5 (1080×1350) takes up the most room in the feed. Because Instagram now publishes videos as Reels, it previews a 9:16 video at 4:5 in the feed — so keeping headlines in the middle band keeps them safe in both places. The profile grid crops to 3:4: about 34 px per side disappear on a 4:5 video and 135 px on a 1:1 video.

- 4:5 feed safe box: 940×1230 px
- 1:1 feed safe box: 780×960 px
- On the cover image, keep the main text inside a centred 3:4 area.

Reels and Story ad sizes

Meta's ad guidance keeps the top 14%, the bottom 35% and 6% on each side of vertical ads free of text and logos. In a 1080×1920 frame that means 269 px from the top, 672 px from the bottom and 65 px from the sides. Meta also recommends 1440×2560 as a higher resolution for Story and Reels ads.

Export settings

- Codec: H.264 (High profile), yuv420p, BT.709 colour.
- Frame rate: 30 fps is standard; Reels and Stories support up to 60 fps.
- Bitrate: stay under 25 Mbps; 8–12 Mbps is plenty for 1080p.
- Audio: AAC, 48 kHz, stereo, around −14 LUFS.
- The "faststart" flag lets the video start playing before it has fully downloaded.

What size is an Instagram Reel?

1080×1920 pixels, a 9:16 aspect ratio. You can upload 1080×1350 (4:5) videos too, but the full-screen Reels experience needs 9:16.

Where should text go on a Reel?

Inside the box that sits 285 px from the top, 380 px from the bottom, 60 px from the left and 120 px from the right. The button column on the right and the caption at the bottom stay outside it.

Are Instagram Story and Reels the same size?

Yes, both are 1080×1920 (9:16). The safe zones differ: Stories have thinner top and bottom interfaces and no button column on the right.

How long should a Reel be?

Instagram allows long Reels, but 15–60 seconds is recommended for promos; 20–30 seconds is a good start for a first promo.

## Social media video sizes 2026: Instagram, TikTok, YouTube, LinkedIn, X

URL: https://maestrocut.vercel.app/guides/social-media-video-sizes · Last updated: October 10, 2026

Social media video sizes 2026: Instagram, TikTok, YouTube, LinkedIn, X

Vertical short videos (Instagram Reels and Stories, TikTok, YouTube Shorts, Facebook Reels) should be 1080×1920 pixels, 9:16. Feed posts work best at 1080×1350 (4:5); LinkedIn and X take 4:5, 1:1 or 16:9. Across all platforms, 30 fps, H.264 and audio at about −14 LUFS are safe defaults.

Every platform in one table

Video specs by platform
Platform | Aspect | Recommended | Maximum | Max fps | Max bitrate
Instagram Reels | 9:16 | 15–60 s | 15 min | 60 | 25 Mbps
Instagram/Facebook Reels ad | 9:16 | 9–30 s | 15 min | 60 | 25 Mbps
Instagram/Facebook Story ad | 9:16 | 6–15 s | 120 s | 60 | 25 Mbps
Instagram/Facebook feed ad | 4:5, 1:1 | 6–15 s | 240 s | 60 | 25 Mbps
Instagram Story | 9:16 | 6–15 s | 60 s | 60 | 25 Mbps
Instagram feed post | 4:5, 1:1, 9:16 | 10–45 s | 15 min | 60 | 25 Mbps
TikTok | 9:16 | 15–35 s | 10 min | 60 | 25 Mbps
YouTube Shorts | 9:16, 1:1 | 15–35 s | 180 s | 60 | 12 Mbps
LinkedIn | 4:5, 1:1, 9:16, 16:9 | 15–45 s | 15 min | 30 | 30 Mbps
Facebook Reels | 9:16 | 10–30 s | 90 s | 60 | 25 Mbps
X (Twitter) | 16:9, 1:1, 9:16, 4:5 | 10–45 s | 140 s | 60 | 25 Mbps
One video, every vertical platform | 9:16 | 15–35 s | 90 s | 60 | 12 Mbps
Website / general | 9:16, 4:5, 1:1, 16:9 | 15–60 s | 60 min | 60 | 25 Mbps
Source: MaestroCut platform data set (2026-10). Platforms update their limits from time to time; check the official help page before publishing.

Aspect ratios in pixels

Ratio | Pixels (1080 base) | Used for
9:16 | 1080×1920 | Reels, Stories, TikTok, Shorts, Facebook Reels
4:5 | 1080×1350 | Instagram/Facebook feed, LinkedIn
1:1 | 1080×1080 | Feed, LinkedIn, X
16:9 | 1920×1080 | X, LinkedIn, websites, YouTube

Safe zones on vertical placements compared

Share of the 9:16 frame free for text
Platform | Top | Bottom | Left | Right | Free for text
Website / general | 120 | 160 | 60 | 60 | 75.9%
X (Twitter) | 150 | 250 | 60 | 60 | 70.4%
LinkedIn | 285 | 300 | 60 | 60 | 61.8%
Instagram Story | 250 | 340 | 60 | 60 | 61.6%
Instagram Reels | 285 | 380 | 60 | 120 | 54.5%
Instagram feed post | 285 | 380 | 60 | 120 | 54.5%
Facebook Reels | 269 | 400 | 65 | 120 | 54%
TikTok | 160 | 480 | 60 | 160 | 53.1%
YouTube Shorts | 240 | 420 | 60 | 160 | 52.3%
One video, every vertical platform | 290 | 480 | 90 | 160 | 46%
Instagram/Facebook Reels ad | 269 | 672 | 65 | 65 | 44.9%
Instagram/Facebook Story ad | 269 | 672 | 65 | 65 | 44.9%
Pixel values are for a 1080×1920 frame. Calculated by MaestroCut.

One master: If you will post the same vertical video on Reels, TikTok, Shorts and Stories, keep text inside the box all of them share; in MaestroCut that placement is called "One video, every vertical platform".

Which ratio should I choose?

- Only Reels, TikTok, Shorts and Stories: 9:16. Make one master and keep text in the shared safe box.
- To stand out in the Instagram or Facebook feed: 4:5 — it takes the most room in the feed.
- For LinkedIn: 4:5 or 1:1. Desktop users watch too, so adapting a vertical video to 4:5 looks more balanced.
- For websites, YouTube or X: 16:9 uses the full width of a landscape screen.
- For all of them: start with 9:16, then rebuild 4:5 and 1:1 versions from the same scenes; change the layout instead of shrinking the text.

Moving a video to another ratio by cropping usually cuts text or logos. Re-laying out the design per ratio gives a cleaner result; MaestroCut produces 9:16, 4:5, 1:1 and 16:9 versions with separate layouts.

Shared export settings

- Codec: H.264 High, yuv420p, BT.709.
- Frame rate: 30 fps (don't go above 30 fps for LinkedIn ads).
- Audio: AAC 48 kHz stereo, ≈ -14 LUFS, peaks ≤ -1.5 dBTP.
- MP4 "faststart": playback starts before the download finishes.

Are Instagram and TikTok videos the same size?

Yes, both are 1080×1920 (9:16). The safe zones differ: TikTok keeps 480 px clear at the bottom, Reels 380 px.

What size should LinkedIn videos be?

4:5 (1080×1350) takes up the most room in the feed; 1:1, 9:16 and 16:9 are supported too. Videos play on mute, so the text has to carry the message.

Which frame rate should I use?

30 fps is safe on every platform. Reels, TikTok and Shorts also support 60 fps; stay at 30 fps on LinkedIn.

## How to make a TikTok ad: a short video that feels native and sells

URL: https://maestrocut.vercel.app/guides/how-to-make-a-tiktok-ad · Last updated: October 10, 2026

How to make a TikTok ad: a short video that feels native and sells

A TikTok ad should be vertical 1080×1920 (9:16), run 15–35 seconds and show a hook within the first two seconds. Because TikTok's caption block at the bottom is large, keep text 480 px from the bottom and 160 px from the right. The best-performing ads don't look like ads — they look like native TikTok content.

TikTok video specs and safe zone

Spec | Value
Aspect ratio | 9:16 (vertical)
Resolution | 1080×1920 pixels
Recommended length | 15–35 s
Frame rate | 30 fps (up to 60)
Safe-zone margins | top 160 · bottom 480 · left 60 · right 160 px
Free for text | 53.1% of the frame (860×1280 px)
Source: MaestroCut platform data set (2026-10).

TikTok's caption block grows as the caption gets longer, so its bottom safe margin (480 px) is noticeably bigger than on Instagram Reels (380 px). Leave 160 px on the right for the action column too.

The structure of a TikTok ad that sells

1. 0–2 s: the hook: Write the problem, the result or a curiosity question in the first frame. A direct line like "You've been looking for this for 3 days" stops thumbs far better than a logo.
2. 2–8 s: the demo: Show the product in use: the screen, the hands, the result. Focus on one benefit.
3. 8–20 s: proof and detail: A real number, a short customer quote or a step-by-step use. Never invent numbers.
4. Last 3 s: one call to action: One action such as "Try it now" or "Order from our profile". Put it on the last strong beat of the music.

Look native: TikTok viewers skip polished ads fast. Big readable text, quick but rhythmic cuts and real screen or product footage feel like content, not advertising.

Sound and music

TikTok is a sound-on platform, yet your ad must still make sense on mute: the text alone has to carry the message. Popular songs usually can't be used in ad accounts; use commercially licensed music or a score made for the video. Cutting on the bars of the music brings your video closer to TikTok's rhythmic language (editing to the beat).

Common TikTok ad mistakes

- Putting text behind the caption block at the bottom.
- Uploading a landscape (16:9) video with black bars.
- Wasting the first second on a logo or an empty intro.
- Asking for three different actions in one video.
- Faking platform interface elements (like counts, verification badges).

How long should a TikTok ad be?

15–35 seconds is recommended for promos. The message must land in the first 2 seconds and the call to action in the last 3.

What size is a TikTok video?

1080×1920 pixels, vertical 9:16. To keep text safe, leave at least 480 px at the bottom and 160 px on the right.

Can I use a popular song in a TikTok ad?

Usually not; commercial use of popular songs needs a separate licence. Commercially licensed music or a score made for the video is the safest route.

Can the same video run on TikTok and Reels?

Yes, a 9:16 master works on both. Keep text where both platforms' safe zones overlap; the "every vertical platform" placement in MaestroCut does this automatically.

## YouTube Shorts promo video: size, length and the loop tactic

URL: https://maestrocut.vercel.app/guides/youtube-shorts-promo-video · Last updated: October 10, 2026

YouTube Shorts promo video: size, length and the loop tactic

YouTube Shorts should be 1080×1920 (9:16); they can run up to 180 seconds, but 15–35 seconds is recommended for promos. Keep text 240 px from the top, 420 px from the bottom and 160 px from the right. YouTube turns loud uploads down to roughly -14 LUFS, so deliver your audio at that level from the start.

Shorts specs

Spec | Value
Aspect | 9:16 or 1:1
Resolution | 1080×1920 (9:16) · 1080×1080 (1:1)
Maximum length | 180 s
Recommended length | 15–35 s
Safe zone (9:16) | top 240 · bottom 420 · left 60 · right 160 px
Bitrate (1080p) | ≈ 8 Mbps (30 fps) · ≈ 12 Mbps (60 fps)
Loudness | ≈ -14 LUFS integrated, peaks ≤ -1.5 dBTP
Source: MaestroCut platform data set (2026-10).

The loop tactic: tie the last frame to the first

Shorts restart when they end. If the last scene connects to the first — visually or in words — viewers watch a second time without noticing, which lifts watch time. If your hook asks a question, for example, the closing line can come back to it.

Land your logo on the music's real final beat; don't let the music stop abruptly. MaestroCut composes the music to the length of the video, so the ending always falls at the end of a bar.

Title, description and cover

In the Shorts feed the title is a small line under the video; the real work is done by the on-screen text. Still, write the title for search: the name of the product or service and the phrase people search for (for example "café promo video"). The first line of the description should repeat the hook, the second should hold the link or call to action.

- Title: short, searchable, in line with the hook.
- Description: value in the first line, then a link and 3–5 hashtags.
- Cover: the Shorts feed often doesn't show a cover, so design the first frame like one.
- Pinned comment: repeat the call to action (link, code, date) in a pinned comment.

A promo skeleton for Shorts

1. Hook (0–2 s): a result or a question.
2. Demo (2–10 s): show the product or service in use.
3. Value (10–25 s): 2–3 short points or steps.
4. Call to action (last 3 s): one action like "Subscribe" or "Tap the link".

On Shorts the subscribe button and title sit at the bottom and the action buttons on the right, so the bottom and right margins are close to TikTok's; you can use the same master on both platforms.

How long can a YouTube Short be?

Up to 180 seconds. 15–35 seconds is recommended for promos.

Can I upload a square (1:1) video as a Short?

Yes, 1:1 videos can be published as Shorts, but vertical 9:16 is recommended for the full-screen experience.

Why does my Short sound quiet?

YouTube turns loud videos down to about -14 LUFS. Deliver your audio at that level with peaks under -1.5 dBTP and nothing gets turned down.

## Editing video to the beat: landing every cut with BPM and bars

URL: https://maestrocut.vercel.app/guides/edit-video-to-the-beat-bpm · Last updated: October 10, 2026

Editing video to the beat: landing every cut with BPM and bars

When you edit to the beat, scene lengths are counted in bars, not seconds: in 4/4 music one bar lasts 4 × 60 / BPM seconds (2 seconds at 120 BPM). If every scene lasts a whole number of bars, every cut automatically lands on a bar line and the accents inside each scene land on beats. Across the MaestroCut industry data, the average recommended tempo is 110.2 BPM.

Beats, bars and BPM

BPM (beats per minute): The tempo of the music. 120 BPM means 120 beats a minute — one beat every half second.

Bar: In most pop and electronic music, a repeating unit of 4 beats. One bar = 4 × 60 / BPM seconds.

The ear expects cuts on beats and section changes at the start of bars. When a scene change lands on a bar line the edit "sits"; even a few frames off leaves viewers with an uneasy feeling.

Bar lengths by BPM

Tempo, beat and bar lengths (4/4)
BPM | 1 beat | 1 bar | ≈ bars in 15 s | ≈ bars in 30 s
80 | 0.75 s | 3 s | 5 | 10
90 | 0.67 s | 2.67 s | 6 | 11
100 | 0.6 s | 2.4 s | 6 | 13
110 | 0.55 s | 2.18 s | 7 | 14
120 | 0.5 s | 2 s | 8 | 15
128 | 0.47 s | 1.88 s | 8 | 16
140 | 0.43 s | 1.71 s | 9 | 18
Calculation: 1 bar = 4 × 60 / BPM. The video length is rounded to a whole number of bars.

Two bars per scene: At 120 BPM a two-bar scene is 4 seconds: enough for an eight-word line plus its entrance animation. A 30-second video then splits into 7–8 scenes.

Where should the key moments land?

- Hook: bar 0, the first beat — it reads as the music starts.
- The reveal: the first bar where the music's energy rises (the drop).
- Proof and details: calmer bars, so the text has time to be read.
- Call to action: the last strong bar.
- Logo and sign-off: the music's real ending — never cut the music mid-phrase.

Transitions should finish on the bar line where the next scene starts; a transition usually lasts one beat. Accents (a word appearing, a number counting up, a tap on a button) sit exactly on beats inside the scene.

Tempo by industry

Recommended tempo range in selected industries
Industry | Tempo (BPM) | Music mood
Wellness & Spa | 60–95 | ambient, chill, emotional
Cafés & Bakeries | 80–110 | chill, uplifting, playful
Real Estate | 90–120 | luxury, chill, uplifting
Tech & SaaS | 110–128 | corporate, techno, uplifting
Events & Entertainment | 120–140 | energetic, epic, techno
Fitness & Sport | 120–150 | energetic, techno, epic
Gaming & Esports | 128–160 | energetic, techno, epic
All 31 industries are in the MaestroCut Video Report. Fastest range: Gaming & Esports (128–160 BPM); slowest: Wellness & Spa (60–95 BPM).

How MaestroCut builds the sync

MaestroCut first picks the video length and a tempo that suits your industry, rounds the total to a whole number of bars and spreads the scenes across them. The music is then composed for that scene list: energy drops in calm scenes, rises in the call-to-action scene, and the ending lands on the video's last bar. Sound effects (hits, whooshes) are generated from each scene's own beat timing.

How is BPM calculated?

It is the number of beats per minute. One bar lasts 4 × 60 / BPM seconds: 2 seconds at 120 BPM, 2.4 seconds at 100 BPM.

Which tempo should a promo video use?

It depends on the industry and energy: 60–95 BPM for wellness, 80–110 for cafés, 120–140 for events and 128–160 for games. The industry average is 110.2 BPM.

Why should cuts land on the beat?

The ear expects section changes at the start of bars; when the cut lands there the edit feels natural, and when it doesn't even a few frames of drift is noticeable.

## Brand colours in video: from your logo to a readable palette

URL: https://maestrocut.vercel.app/guides/brand-colors-in-video · Last updated: October 10, 2026

Brand colours in video: from your logo to a readable palette

When you use brand colours in a video, assign them to roles rather than straight to text: background, surface, text, muted text, accent, second accent and text-on-accent. Body text needs at least 4.5:1 contrast against the background; large headlines and the accent colour need at least 3:1. If your logo colours miss those ratios, keep the hue and adjust only the lightness.

Splitting colours into roles

The 9 colour roles of a video theme
Role | Where it's used
Background (bg) | The ground of the scene
Surface | Cards and boxes
Inverse surface (surfaceAlt) | Inverse pages, contrast blocks
Text | Headlines and body text
Muted text | Sub-lines and labels
Accent | Emphasised words, buttons, lines
Second accent (accent2) | Secondary decoration, charts
On-accent (onAccent) | Text placed on the accent colour
Line | Thin dividers and grids

Choosing a colour by its role lets the same video be re-skinned in different styles (Kinetic, Luxe, Interface…): the style changes, the colour roles stay.

Contrast: the numeric rule of readability

- Body text / background: at least 4.5:1 (WCAG AA).
- Large headline and accent colour / background: at least 3:1.
- Muted text / surface: at least 4.5:1 (sub-lines are small).
- Text on accent: at least 4.5:1 against the accent colour.

Keep the hue, move the lightness: If your brand colour misses the contrast threshold, don't replace it — adjust only its lightness in the OKLCH colour space. The hue stays the same, so the brand stays recognisable and the text becomes readable.

Extracting a palette from a logo

1. Drop the background: Transparent pixels in a transparent logo — or the dominant edge colour in a logo on a flat background — count as background and are left out.
2. Cluster the colours: Pixels are clustered in a perceptual colour space (OKLab); anti-aliasing in-betweens and tiny clusters are dropped.
3. Assign roles: The most vivid cluster becomes the accent, a clearly different hue the second accent; background and text are derived from the darkest and lightest tones.
4. Repair the contrast: Only lightness is adjusted until every role pair meets its threshold.

Dark or light?

48% of the 93 palettes in the MaestroCut industry playbooks are dark; the rest are light. Dark themes stand out in tech, gaming and nightlife; light themes in healthcare, education, cafés and retail. Glowing colours look more vivid on a dark ground; longer text reads more comfortably on a light one.

Fonts and extended Latin characters

For languages like Turkish, Polish or Czech, a font must support the latin-ext subset (ğ, ş, ı, ł, č…). 74 of the 74 font families in the MaestroCut theme set support it. A characterful display font for headlines and a plain text font for body copy is the safest pairing.

Font pairings for every sector are in the industry guides; the most recommended headline fonts are in the video report.

What contrast should text in a video have?

At least 4.5:1 for body text and at least 3:1 for large headlines and the accent colour (WCAG AA).

What if my logo colour is too light for text?

Keep its hue and lower its lightness (or raise it on a dark ground). The brand colour stays recognisable and meets the contrast threshold.

How do I pick a font that supports accented characters?

Check on Google Fonts that the font supports the "Latin Extended" subset, and try the special letters of your language in the preview text.

## Platform sizes and safe zones

| Placement | Resolution | Top | Bottom | Left | Right | Open for text | Recommended length | Page |
|---|---|---|---|---|---|---|---|---|
| Instagram Reels (9:16) | 1080×1920 | 285 | 380 | 60 | 120 | 54.5% | 15–60 s | https://maestrocut.vercel.app/platform/instagram-reels-video-size |
| Instagram/Facebook Reels ad (9:16) | 1080×1920 | 269 | 672 | 65 | 65 | 44.9% | 9–30 s | https://maestrocut.vercel.app/platform/instagram-reels-ad-size |
| Instagram/Facebook Story ad (9:16) | 1080×1920 | 269 | 672 | 65 | 65 | 44.9% | 6–15 s | https://maestrocut.vercel.app/platform/instagram-story-ad-size |
| Instagram/Facebook feed ad (4:5) | 1080×1350 | 60 | 60 | 60 | 60 | 81% | 6–15 s | https://maestrocut.vercel.app/platform/instagram-facebook-feed-ad-size |
| Instagram/Facebook feed ad (1:1) | 1080×1080 | 60 | 60 | 60 | 60 | 79% | 6–15 s | https://maestrocut.vercel.app/platform/instagram-facebook-feed-ad-size |
| Instagram Story (9:16) | 1080×1920 | 250 | 340 | 60 | 60 | 61.6% | 6–15 s | https://maestrocut.vercel.app/platform/instagram-story-video-size |
| Instagram feed post (4:5) | 1080×1350 | 60 | 60 | 70 | 70 | 79.3% | 10–45 s | https://maestrocut.vercel.app/platform/instagram-feed-video-size |
| Instagram feed post (1:1) | 1080×1080 | 60 | 60 | 150 | 150 | 64.2% | 10–45 s | https://maestrocut.vercel.app/platform/instagram-feed-video-size |
| Instagram feed post (9:16) | 1080×1920 | 285 | 380 | 60 | 120 | 54.5% | 10–45 s | https://maestrocut.vercel.app/platform/instagram-feed-video-size |
| TikTok (9:16) | 1080×1920 | 160 | 480 | 60 | 160 | 53.1% | 15–35 s | https://maestrocut.vercel.app/platform/tiktok-video-size |
| YouTube Shorts (9:16) | 1080×1920 | 240 | 420 | 60 | 160 | 52.3% | 15–35 s | https://maestrocut.vercel.app/platform/youtube-shorts-video-size |
| YouTube Shorts (1:1) | 1080×1080 | 60 | 120 | 60 | 60 | 74.1% | 15–35 s | https://maestrocut.vercel.app/platform/youtube-shorts-video-size |
| LinkedIn (4:5) | 1080×1350 | 60 | 135 | 60 | 60 | 76% | 15–45 s | https://maestrocut.vercel.app/platform/linkedin-video-size |
| LinkedIn (1:1) | 1080×1080 | 60 | 135 | 60 | 60 | 72.8% | 15–45 s | https://maestrocut.vercel.app/platform/linkedin-video-size |
| LinkedIn (9:16) | 1080×1920 | 285 | 300 | 60 | 60 | 61.8% | 15–45 s | https://maestrocut.vercel.app/platform/linkedin-video-size |
| LinkedIn (16:9) | 1920×1080 | 60 | 120 | 80 | 80 | 76.4% | 15–45 s | https://maestrocut.vercel.app/platform/linkedin-video-size |
| Facebook Reels (9:16) | 1080×1920 | 269 | 400 | 65 | 120 | 54% | 10–30 s | https://maestrocut.vercel.app/platform/facebook-reels-video-size |
| X (Twitter) (16:9) | 1920×1080 | 60 | 120 | 80 | 80 | 76.4% | 10–45 s | https://maestrocut.vercel.app/platform/x-twitter-video-size |
| X (Twitter) (1:1) | 1080×1080 | 60 | 120 | 60 | 60 | 74.1% | 10–45 s | https://maestrocut.vercel.app/platform/x-twitter-video-size |
| X (Twitter) (9:16) | 1080×1920 | 150 | 250 | 60 | 60 | 70.4% | 10–45 s | https://maestrocut.vercel.app/platform/x-twitter-video-size |
| X (Twitter) (4:5) | 1080×1350 | 60 | 120 | 60 | 60 | 77% | 10–45 s | https://maestrocut.vercel.app/platform/x-twitter-video-size |
| One video, every vertical platform (9:16) | 1080×1920 | 290 | 480 | 90 | 160 | 46% | 15–35 s | https://maestrocut.vercel.app/platform/one-video-all-platforms-safe-zone |
| Website / general (9:16) | 1080×1920 | 120 | 160 | 60 | 60 | 75.9% | 15–60 s | https://maestrocut.vercel.app/platform/website-video-size |
| Website / general (4:5) | 1080×1350 | 60 | 60 | 60 | 60 | 81% | 15–60 s | https://maestrocut.vercel.app/platform/website-video-size |
| Website / general (1:1) | 1080×1080 | 60 | 60 | 60 | 60 | 79% | 15–60 s | https://maestrocut.vercel.app/platform/website-video-size |
| Website / general (16:9) | 1920×1080 | 60 | 60 | 90 | 90 | 80.6% | 15–60 s | https://maestrocut.vercel.app/platform/website-video-size |

## Industry playbooks

### Tech & SaaS

A SaaS promo video should show the product itself: the screen, the click and the result. The best ones solve one job in 15–35 seconds, name the problem in the first second and end with a single trial call to action.

- Tempo: 110–128 BPM; music mood: corporate, techno, uplifting
- Recommended styles: Interface, Aurora, Minimal, Kinetic, Orbit
- Story formats: Feature launch, App demo, Problem → solution, Product hero, Stats reveal, Announcement, Step-by-step tutorial
- Font pairings: Geist + Geist; Bricolage Grotesque + Inter
- Hook examples: Still doing this by hand? / Your weekly report in 3 clicks. / The screen your team will actually open.
- Avoid: unproven time or cost savings; competitor logos; empty jargon (revolutionary, seamless, best-in-class)
- URL: https://maestrocut.vercel.app/industry/saas-promo-video

### AI & Deep Tech

An AI product video should show the outcome, not the magic: what the user typed, what the system produced and how much time that saved. A real prompt and a real output beat any abstract neural-network visual.

- Tempo: 100–128 BPM; music mood: techno, ambient, cinematic
- Recommended styles: Orbit, Aurora, Interface, Blueprint, Minimal
- Story formats: AI demo, Feature launch, Manifesto / brand film, Problem → solution, App demo, Stats reveal, Myth vs fact
- Font pairings: Unbounded + IBM Plex Sans; Mona Sans + Mona Sans
- Hook examples: Type one sentence. Watch the rest. / No human wrote this report. / Let your data start talking.
- Avoid: "thinks like a human" claims; unverified accuracy percentages; robot-and-brain clichés
- URL: https://maestrocut.vercel.app/industry/ai-product-promo-video

### Mobile Apps

A mobile app promo video should prove its value in three taps on a phone screen. The structure that drives installs: the problem, the moment the app solves it, one piece of proof and a single "Download" call to action.

- Tempo: 105–128 BPM; music mood: uplifting, playful, energetic
- Recommended styles: Interface, Pop, Aurora, Kinetic, Minimal
- Story formats: App promo, Feature launch, App demo, Step-by-step tutorial, Customer story, Stats reveal, Announcement
- Font pairings: Rethink Sans + Rethink Sans; Gabarito + Figtree
- Hook examples: Let your expenses log themselves. / The app that does this is in your pocket. / Done in 3 taps.
- Avoid: fake app-store badges; invented download counts; lorem-ipsum screens
- URL: https://maestrocut.vercel.app/industry/mobile-app-promo-video

### Websites & Digital Services

A website promo video should show the site itself on a real device: the scroll, the click and the result. A short tour built from screenshots tells visitors what they will find before they ever open the link.

- Tempo: 100–124 BPM; music mood: corporate, uplifting, techno
- Recommended styles: Interface, Minimal, Editorial, Aurora, Kinetic
- Story formats: Website tour, Feature launch, Before / after, Problem → solution, Customer story, Stats reveal, Step-by-step tutorial
- Font pairings: Space Grotesk + Inter; Instrument Serif + Inter Tight
- Hook examples: Our new site in 10 seconds. / Before and after: the redesign. / Your order is two clicks away.
- Avoid: "#1 on Google" promises; guaranteed traffic claims; screenshots of other sites without permission
- URL: https://maestrocut.vercel.app/industry/website-promo-video

### Fintech

In a fintech promo video trust comes before flash: one clear benefit, a real screen and legally accurate language. Short, calm videos that only use verified numbers perform best.

- Tempo: 95–122 BPM; music mood: corporate, uplifting, chill
- Recommended styles: Interface, Aurora, Minimal, Editorial, Kinetic
- Story formats: App promo, App demo, Stats reveal, Problem → solution, Myth vs fact, Product hero, Customer story
- Font pairings: Manrope + Inter; Sora + DM Sans
- Hook examples: Now you know where your money goes. / Bill day without the stress. / Saving on autopilot.
- Avoid: guaranteed returns; hiding the conditions behind rates; real bank logos
- URL: https://maestrocut.vercel.app/industry/fintech-promo-video

### Finance & Wealth Management

Finance and wealth-management videos should speak at a calm pace in clear, measured language. One number that proves expertise, one sentence that sums up the approach and a call to book a conversation are enough.

- Tempo: 70–105 BPM; music mood: cinematic, corporate, luxury, emotional
- Recommended styles: Editorial, Luxe, Minimal, Aurora, Interface
- Story formats: Stats reveal, Myth vs fact, Customer story, Manifesto / brand film, Listicle, Problem → solution, Carousel to video
- Font pairings: Newsreader + IBM Plex Sans; Playfair + Manrope
- Hook examples: Without a plan, the market decides for you. / A calm strategy for your savings. / Let's read the numbers together.
- Avoid: guaranteed returns; presenting past performance as a promise; pressure and urgency language
- URL: https://maestrocut.vercel.app/industry/financial-advisor-promo-video

### Insurance

An insurance promo video reduces a complex product to one feeling of security: what it covers, how to apply and how easy it is. Myth-versus-fact and step-by-step explainers work well in this sector.

- Tempo: 90–118 BPM; music mood: uplifting, corporate, emotional
- Recommended styles: Interface, Minimal, Editorial, Aurora, Pop
- Story formats: Problem → solution, Myth vs fact, Step-by-step tutorial, Customer story, Listicle, Stats reveal, App demo
- Font pairings: Figtree + Figtree; Newsreader + IBM Plex Sans
- Hook examples: Your car policy may not cover what you think. / Your policy, ready in 3 steps. / For people who hate surprise bills.
- Avoid: overstating coverage; fear-based language; skipping the small print
- URL: https://maestrocut.vercel.app/industry/insurance-promo-video

### Healthcare

Clinic and healthcare promo videos must be informative, respectful and compliant. A tour of the space, the areas of expertise and the booking steps are safer and more effective than promised results or before-and-after footage.

- Tempo: 80–110 BPM; music mood: uplifting, ambient, emotional, chill
- Recommended styles: Minimal, Interface, Aurora, Editorial, Showcase
- Story formats: Myth vs fact, Step-by-step tutorial, Customer story, Space tour, Listicle, Problem → solution, Behind the scenes
- Font pairings: Plus Jakarta Sans + Atkinson Hyperlegible Next; Albert Sans + Albert Sans
- Hook examples: Book your appointment in 2 minutes. / See our clinic from the inside. / We're here for your questions.
- Avoid: guaranteed treatment results; patient footage without consent; before/after comparisons (regulated)
- URL: https://maestrocut.vercel.app/industry/clinic-healthcare-promo-video

### Wellness & Spa

Spa and wellness videos should carry the feeling of the place at a slow, breathing pace. Soft transitions, natural colours and a single booking call to action sell better than lots of on-screen text.

- Tempo: 60–95 BPM; music mood: ambient, chill, emotional
- Recommended styles: Luxe, Aurora, Minimal, Showcase, Editorial
- Story formats: Space tour, Behind the scenes, Customer story, Listicle, Step-by-step tutorial, Announcement, Event countdown
- Font pairings: Cormorant Garamond + Jost; Marcellus + Mulish
- Hook examples: Switch the world off for an hour. / Your shoulders will thank you. / Where the quiet lives.
- Avoid: medical claims; crowded, noisy footage; aggressive discount language
- URL: https://maestrocut.vercel.app/industry/spa-wellness-promo-video

### Fitness & Sport

A gym promo video starts with energy and keeps a fast pace: 120–150 BPM, hard cuts and one free-trial call to action. Real members, real equipment and clear schedule information are the most convincing material.

- Tempo: 120–150 BPM; music mood: energetic, techno, epic
- Recommended styles: Kinetic, Showcase, Pop, Interface, Minimal
- Story formats: Step-by-step tutorial, Listicle, Customer story, Event countdown, Manifesto / brand film, Myth vs fact, Before / after
- Font pairings: Anton + Barlow; Big Shoulders + Archivo
- Hook examples: Your excuse list just ran out. / First class on us. The sweat is on you. / Nobody trains alone here.
- Avoid: unrealistic weight-loss promises; body shaming; before/after shots without consent
- URL: https://maestrocut.vercel.app/industry/gym-fitness-promo-video

### Beauty & Cosmetics

A cosmetics product video should show texture, colour and application up close. A step-by-step routine, a close-up where the product is the hero and one honest benefit line perform best in this category.

- Tempo: 90–122 BPM; music mood: chill, luxury, uplifting
- Recommended styles: Luxe, Showcase, Aurora, Editorial, Pop
- Story formats: Step-by-step tutorial, Product hero, Lookbook, Customer story, Myth vs fact, Listicle, Before / after
- Font pairings: Cormorant Garamond + Outfit; Gloock + Hanken Grotesk
- Hook examples: Add 30 seconds to your morning routine. / See the texture up close. / This lipstick stays put all day.
- Avoid: retouched results; medical claims; unverified labels like "100% natural"
- URL: https://maestrocut.vercel.app/industry/beauty-cosmetics-promo-video

### Fashion & Luxury

Luxury and fashion videos speak with few words, slow reveals and strong typography. Serif type, champagne tones and slow push-ins make people feel the value of the brand before they see a price.

- Tempo: 90–122 BPM; music mood: luxury, cinematic, chill
- Recommended styles: Luxe, Editorial, Showcase, Minimal, Specimen
- Story formats: Lookbook, Product hero, Behind the scenes, Manifesto / brand film, Announcement, Event countdown, Carousel to video
- Font pairings: Bodoni Moda + Hanken Grotesk; Instrument Serif + Inter Tight
- Hook examples: Light, held forever. / Every stitch tells a story. / The one piece of the season.
- Avoid: shouting discounts; busy graphics; over-the-top effects
- URL: https://maestrocut.vercel.app/industry/luxury-fashion-promo-video

### Streetwear & Youth Fashion

A streetwear promo video is fast, bold and locked to the music: giant type, hard cuts and a countdown to the drop date. Limited runs and a sense of community are the strongest hooks in this category.

- Tempo: 120–150 BPM; music mood: energetic, dark, techno
- Recommended styles: Kinetic, Pop, Showcase, Editorial, Interface
- Story formats: Event countdown, Lookbook, Behind the scenes, Product hero, Announcement, Manifesto / brand film, Carousel to video
- Font pairings: Anybody + Space Mono; Dela Gothic One + Inter Tight
- Hook examples: The drop lands Friday, 8 pm. / This hoodie will not be reprinted. / The street will talk about this.
- Avoid: fake "sold out" claims; other brands' logos; invented collaborations
- URL: https://maestrocut.vercel.app/industry/streetwear-promo-video

### Restaurants & Dining

A restaurant promo video should open on a mouth-watering close-up, show the mood of the room and end with a reservation call to action. Steam off the plate, sparks from the fire and the sound of the table say more than adjectives.

- Tempo: 90–120 BPM; music mood: chill, uplifting, luxury, playful
- Recommended styles: Showcase, Editorial, Luxe, Pop, Minimal
- Story formats: Recipe / process, Behind the scenes, Space tour, Product hero, Customer story, Event countdown, Listicle
- Font pairings: Fraunces + DM Sans; DM Serif Display + DM Sans
- Hook examples: This plate comes off a wood fire. / Your table is ready on Saturday. / This week's pick from the chef.
- Avoid: "best in town" claims; stock photos passed off as your food; invented review scores
- URL: https://maestrocut.vercel.app/industry/restaurant-promo-video

### Cafés & Bakeries

A café promo video tries to put the smell on screen: dough coming out of the oven, coffee brewing and the warmth behind the counter. A relaxed tempo (80–110 BPM), warm colours and a simple "drop by today" call to action work best.

- Tempo: 80–110 BPM; music mood: chill, uplifting, playful
- Recommended styles: Showcase, Pop, Editorial, Minimal, Luxe
- Story formats: Recipe / process, Behind the scenes, Product hero, Announcement, Space tour, Listicle, Event countdown
- Font pairings: Young Serif + Instrument Sans; Fraunces + Work Sans
- Hook examples: Your coffee is roasted right here every morning. / Out of the oven at 7. / 3 reasons to come for breakfast.
- Avoid: "the world's best coffee"; "organic" without certification; fake reviews
- URL: https://maestrocut.vercel.app/industry/cafe-promo-video

### Street Food & Quick Service

Quick-service and street-food videos run on vivid colours, fast cuts and a clear price or offer. A product-hero structure and a countdown strengthen the order call to action.

- Tempo: 100–128 BPM; music mood: playful, energetic, uplifting
- Recommended styles: Pop, Kinetic, Showcase, Interface, Minimal
- Story formats: Product hero, Announcement, Recipe / process, Listicle, Event countdown, Behind the scenes, Customer story
- Font pairings: Lilita One + Rubik; Shrikhand + Figtree
- Hook examples: This wrap is in your hands in 3 minutes. / For the late-night hungry. / The new sauce is here.
- Avoid: health claims; portion shots that don't match reality; rival chains' logos
- URL: https://maestrocut.vercel.app/industry/fast-food-promo-video

### Real Estate

A real-estate promo video is a property tour: light, square metres, view and location in one flow. Room-by-room transitions, a few verified numbers (size, rooms) and a call to book a viewing are all you need.

- Tempo: 90–120 BPM; music mood: luxury, chill, uplifting, cinematic
- Recommended styles: Showcase, Luxe, Editorial, Minimal, Blueprint
- Story formats: Space tour, Stats reveal, Before / after, Customer story, Listicle, Announcement, Event countdown
- Font pairings: Playfair + Manrope; Gloock + Hanken Grotesk
- Hook examples: 12 minutes to the sea, zero to the city. / Sunsets are watched from this living room. / Move-in ready, viewing on Friday.
- Avoid: wide-angle tricks that inflate small rooms; unverified value-growth promises; photo manipulation
- URL: https://maestrocut.vercel.app/industry/real-estate-promo-video

### Architecture & Interior Design

Architecture and interior-design videos show the process: from sketch to drawing, from drawing to space. Technical-drawing aesthetics, before and after, and slow camera moves explain a studio's approach better than words.

- Tempo: 80–115 BPM; music mood: ambient, cinematic, chill
- Recommended styles: Blueprint, Editorial, Minimal, Showcase, Luxe
- Story formats: Space tour, Before / after, Behind the scenes, Step-by-step tutorial, Stats reveal, Manifesto / brand film, Carousel to video
- Font pairings: Archivo + Archivo; Instrument Serif + Archivo
- Hook examples: From drawing to room in 90 days. / This wall is actually a bookcase. / We design the light.
- Avoid: using someone else's project; over-rendered effects; invented awards
- URL: https://maestrocut.vercel.app/industry/architecture-interior-design-promo-video

### Construction & Industry

Construction and industrial promo videos show scale, safety and delivery discipline. Real site footage, verified numbers (area, duration, crew) and an emphasis on safety at work build trust.

- Tempo: 100–130 BPM; music mood: epic, energetic, cinematic, corporate
- Recommended styles: Blueprint, Kinetic, Showcase, Editorial, Minimal
- Story formats: Behind the scenes, Stats reveal, Before / after, Space tour, Step-by-step tutorial, Customer story, Manifesto / brand film
- Font pairings: Big Shoulders Stencil + IBM Plex Sans; Barlow Condensed + Barlow
- Hook examples: Foundation to roof in 14 months. / A project delivered with zero accidents. / The sound of steel.
- Avoid: footage of unsafe work or missing helmets; invented capacity figures; other firms' projects
- URL: https://maestrocut.vercel.app/industry/construction-company-promo-video

### Manufacturing & Engineering

A factory or engineering promo video tells the quality story: raw material, precision work, testing and shipping. Behind-the-scenes and numbers-led formats give B2B buyers the proof they look for.

- Tempo: 105–130 BPM; music mood: corporate, techno, cinematic, energetic
- Recommended styles: Blueprint, Editorial, Minimal, Kinetic, Orbit
- Story formats: Behind the scenes, Step-by-step tutorial, Stats reveal, Product hero, Customer story, Problem → solution, Myth vs fact
- Font pairings: IBM Plex Sans + IBM Plex Sans; Oswald + Source Sans 3
- Hook examples: Precise to the micron. / Every part passes 3 tests. / A day on our line.
- Avoid: certificates you don't hold; confidential client names; inflated capacity
- URL: https://maestrocut.vercel.app/industry/manufacturing-factory-promo-video

### Education

A course or education promo video sells the skill the student will gain, through a concrete result. A step-by-step format, a short syllabus and an enrolment date make the most effective structure.

- Tempo: 95–120 BPM; music mood: uplifting, playful, chill, corporate
- Recommended styles: Editorial, Specimen, Pop, Interface, Minimal
- Story formats: Step-by-step tutorial, Myth vs fact, Listicle, Carousel to video, Stats reveal, Customer story, Announcement
- Font pairings: Lexend + Literata; Fraunces + Atkinson Hyperlegible Next
- Hook examples: Ship your first app in 8 weeks. / 3 steps for exam anxiety. / Not a lecture. A workshop.
- Avoid: job guarantees; invented success rates; student footage without consent
- URL: https://maestrocut.vercel.app/industry/course-education-promo-video

### Kids & Family

Kids-and-family promo videos should be cheerful, colourful and reassuring. A pop-collage style that tells parents about safety and value while showing children the fun stands out in this category.

- Tempo: 100–130 BPM; music mood: playful, uplifting
- Recommended styles: Pop, Showcase, Minimal, Interface, Kinetic
- Story formats: Step-by-step tutorial, Listicle, Event countdown, Behind the scenes, Customer story, Announcement, Recipe / process
- Font pairings: Fredoka + Nunito; Baloo 2 + Quicksand
- Hook examples: For weekends without a plan. / Mud is allowed here. / Little hands, big ideas.
- Avoid: footage of children without parental consent; fear or pressure language; developmental guarantees
- URL: https://maestrocut.vercel.app/industry/kids-family-promo-video

### Travel & Hospitality

A hotel or travel promo video takes the viewer there: the arrival, the room, the view and the experience. A space-tour format, soft transitions and a seasonal booking call to action are the backbone of this sector.

- Tempo: 95–124 BPM; music mood: uplifting, chill, cinematic, luxury
- Recommended styles: Showcase, Luxe, Editorial, Minimal, Pop
- Story formats: Space tour, Listicle, Behind the scenes, Event countdown, Customer story, Product hero, Carousel to video
- Font pairings: Syne + Outfit; DM Serif Display + Instrument Sans
- Hook examples: Morning coffee with a sea view. / 30 steps from your room to the beach. / Don't miss the winter sun.
- Avoid: invented stars or awards; footage of other properties; "lowest price" guarantees
- URL: https://maestrocut.vercel.app/industry/hotel-travel-promo-video

### Events & Entertainment

An event or concert promo video is a countdown: date, venue, line-up and tickets. A high tempo (120–140 BPM), giant typography and beat-locked cuts bring the energy of the stage to the screen.

- Tempo: 120–140 BPM; music mood: energetic, epic, techno
- Recommended styles: Kinetic, Showcase, Pop, Orbit, Interface
- Story formats: Event countdown, Announcement, Behind the scenes, Customer story, Listicle, Stats reveal, Manifesto / brand film
- Font pairings: Bebas Neue + Space Grotesk; Big Shoulders + Inter Tight
- Hook examples: November 15. One night only. / 4 bands, 1 stage. / Tickets are running low.
- Avoid: fake "last 10 tickets" pressure; unconfirmed artist names; copyrighted tracks
- URL: https://maestrocut.vercel.app/industry/event-concert-promo-video

### Legal & Consulting

Legal and consulting promo videos must be plain, measured and informative; advertising rules and professional codes come first. Myth-versus-fact or "3 things you should know" formats show expertise without hard selling.

- Tempo: 80–110 BPM; music mood: corporate, cinematic, ambient, emotional
- Recommended styles: Editorial, Minimal, Specimen, Luxe, Interface
- Story formats: Myth vs fact, Listicle, Problem → solution, Carousel to video, Customer story, Stats reveal, Step-by-step tutorial
- Font pairings: EB Garamond + Public Sans; Libre Caslon Text + Inter Tight
- Hook examples: 3 traps in a rental contract. / The step everyone skips when starting a company. / Don't sign before reading this clause.
- Avoid: guaranteed outcomes; advertising language that breaks professional rules; client details
- URL: https://maestrocut.vercel.app/industry/law-firm-consulting-promo-video

### Automotive & Mobility

A car or dealership promo video brings design, sound and specs together with rhythm. A product-hero format, verified technical figures and a test-drive call to action form the backbone of this category.

- Tempo: 110–140 BPM; music mood: energetic, techno, epic, cinematic
- Recommended styles: Showcase, Kinetic, Orbit, Interface, Luxe
- Story formats: Product hero, Stats reveal, Space tour, Before / after, Customer story, Event countdown, Step-by-step tutorial
- Font pairings: Saira + Titillium Web; Sora + Inter
- Hook examples: Hear this engine. / Quiet in town, strong on the road. / The test drive is on us.
- Avoid: driving that breaks traffic rules; unverified range or consumption figures; other brands' logos
- URL: https://maestrocut.vercel.app/industry/car-dealership-promo-video

### Gaming & Esports

A game trailer should deliver the feel of the game in the first second: colour, tempo and one burning question. High BPM (128–160), hard transitions and a pre-registration or launch-date call to action are the most effective structure.

- Tempo: 128–160 BPM; music mood: energetic, techno, epic, dark
- Recommended styles: Kinetic, Interface, Orbit, Pop, Showcase
- Story formats: Event countdown, Announcement, Stats reveal, Listicle, Step-by-step tutorial, Behind the scenes, Myth vs fact
- Font pairings: Chakra Petch + Exo 2; Russo One + Rubik
- Hook examples: How long can you survive the neon city? / 7 days to launch. / Gather your squad, the season starts.
- Avoid: footage that isn't in the game; fake scores and awards; characters from other games
- URL: https://maestrocut.vercel.app/industry/game-trailer-promo-video

### Nonprofit & Social Impact

Nonprofit promo videos tell their impact with a real number and a real story. Emotional but never exploitative language, a transparent goal and a clear donation or volunteering call to action grow trust.

- Tempo: 80–115 BPM; music mood: emotional, uplifting, cinematic
- Recommended styles: Editorial, Kinetic, Showcase, Minimal, Pop
- Story formats: Stats reveal, Customer story, Manifesto / brand film, Problem → solution, Behind the scenes, Event countdown, Before / after
- Font pairings: Epilogue + Source Serif 4; Familjen Grotesk + Lora
- Hook examples: Keep 500 children warm this winter. / One sapling, one breath. / Our volunteers were here today.
- Avoid: footage that exploits suffering; unverified impact numbers; beneficiary footage without consent
- URL: https://maestrocut.vercel.app/industry/nonprofit-charity-promo-video

### E-commerce & Retail

An e-commerce product video makes the product the hero: a close-up, the moment of use, a price or offer and an add-to-cart call to action. Carousel-to-video and before-and-after formats move sales the most.

- Tempo: 110–128 BPM; music mood: uplifting, playful, energetic
- Recommended styles: Showcase, Interface, Pop, Kinetic, Minimal
- Story formats: Product hero, Carousel to video, Before / after, Customer story, Listicle, Announcement, Website tour
- Font pairings: Funnel Display + Funnel Sans; Plus Jakarta Sans + Plus Jakarta Sans
- Hook examples: One bag, carried 3 ways. / 20% off in your cart, this weekend only. / Shipped within a day.
- Avoid: fake discounts (inflated old prices); unrealistic product shots; invented reviews
- URL: https://maestrocut.vercel.app/industry/ecommerce-product-promo-video

### Creators & Personal Brands

Creator and personal-brand videos package a single idea so it sticks: a strong hook, one tip or opinion and a "save this" call to action. Typography-led styles carry the message even for people watching on mute.

- Tempo: 90–125 BPM; music mood: uplifting, chill, playful, energetic
- Recommended styles: Specimen, Kinetic, Interface, Editorial, Pop
- Story formats: Myth vs fact, Listicle, Carousel to video, Step-by-step tutorial, Behind the scenes, Manifesto / brand film, Customer story
- Font pairings: Bricolage Grotesque + Inter; Instrument Serif + Instrument Sans
- Hook examples: 3 things nobody tells you. / I wish I'd known this 5 years ago. / Save this, thank me later.
- Avoid: unproven income claims; using other people's content without permission; clickbait titles
- URL: https://maestrocut.vercel.app/industry/creator-personal-brand-video

### Agriculture & Food Production

An agriculture or food-producer video tells the field-to-table journey: soil, harvest, processing and packing. A behind-the-scenes format, natural colours and verified certificates carry trust and authenticity.

- Tempo: 80–112 BPM; music mood: uplifting, emotional, chill, cinematic
- Recommended styles: Showcase, Editorial, Minimal, Kinetic, Blueprint
- Story formats: Behind the scenes, Recipe / process, Stats reveal, Customer story, Product hero, Space tour, Manifesto / brand film
- Font pairings: Zilla Slab + Source Sans 3; Gabarito + Literata
- Hook examples: This tomato was on the vine yesterday. / Field to table in 48 hours. / Harvest time is here.
- Avoid: "organic" labels without certification; health claims; footage from other producers
- URL: https://maestrocut.vercel.app/industry/farm-food-producer-promo-video

## Video report summary

- Average recommended tempo: 110.2 BPM (fastest Gaming & Esports, 128–160 BPM; slowest Wellness & Spa, 60–95 BPM).
- Space open for text on 9:16 placements ranges from 44.9% (Instagram/Facebook Reels ad) to 75.9% (Website / general).
- 48% of the 93 industry palettes are dark themes.
- Most widely recommended style: Minimal (25 industries); most first picks: Showcase (7).
- URL: https://maestrocut.vercel.app/report (data under CC BY 4.0)