Beauty & Cosmetics promo video
A cosmetics product video should show texture, colour and application up close. A step-by-step routine, a close-up where the product is the hero and one honest benefit line perform best in this category.
90–122
recommended tempo (BPM)
chill
music mood · luxury, uplifting
smooth
motion personality · energy 45/100
Luxe
first recommended style
Audience
Who are you talking to?
Informed shoppers who want to improve their routine and read ingredient lists.
Recommended styles
In the order the industry playbook recommends them.
Color palettes
Every palette passes a readability (WCAG) check. If you have brand colors, use those.
Light theme
Blush
Accent #AD5C67
Sample buttonDark theme
Noir
Accent #E8A0A8
Sample buttonLight theme
Lilac
Accent #8A5CC2
Sample buttonFont pairings
Display and text font pairings; all of them are free on Google Fonts.
| Display font | Text font | Mono |
|---|---|---|
| Cormorant Garamond 600 | Outfit 400 | — |
| Gloock 400 | Hanken Grotesk 400 | — |
Story formats
The script skeletons that work best in this industry.
Step-by-step tutorial
Shows the result first, then the steps; ends with a "save this" call to action.
Product hero
Makes one product the star: reveal it, give two or three reasons, prove it, ask for the action.
Lookbook
Shows outfits and pieces back to back, on the beat.
Customer story
Opens on a real customer's strongest line and proves the result.
Myth vs fact
Corrects common misconceptions and shows expertise without hard selling.
Listicle
A numbered list ("3 reasons", "5 tips") that earns saves and shares.
Before / after
Shows the transformation the viewer wants: the old state, the turning point, the new state and the proof.
Hook examples
- “Add 30 seconds to your morning routine.”
- “See the texture up close.”
- “This lipstick stays put all day.”
Call-to-action examples
Avoid
- retouched results
- medical claims
- unverified labels like "100% natural"
Niches (9)
This playbook also covers the niches below; your niche is recognized automatically when you create a video.
Frequently asked questions
What music works for a cosmetics product video?
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Music at 90–122 BPM with a chill, luxury, uplifting feel. Instead of copyrighted songs, use music composed for the video or commercially licensed tracks.
Which colors suit a cosmetics product video?
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The playbook's 3 palettes are Blush (light), Noir (dark), Lilac (light). If you have brand colors, use them, and keep at least 4.5:1 contrast between text and background.
Which style should a cosmetics product video use?
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The first pick is Luxe: Serif elegance, champagne hairlines, slow reveals. Alternatives: Showcase and Aurora.
How long should a cosmetics product video be?
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15–60 seconds for Reels, 15–35 for TikTok and Shorts, 6–15 for Stories. For a first video, 20–30 seconds is enough for most businesses.
Make your cosmetics product video now
This playbook is applied automatically; you only describe what you promote.
Similar industries
Sources behind this playbook