Industry playbooks
Every industry has its own rhythm.
Which colors, fonts, tempos and story formats work for 31 industries and 258 niches, collected in one place.
Short answer Last updated:
The language of a promo video depends on the industry: a spa is told at a slow 60–95 BPM, an esports brand at a fast 128–160 BPM. The 31 industry playbooks inside MaestroCut give each industry a color palette, a font pairing, a music mood, recommended styles and hook examples, and your industry is recognized automatically when you create a video.
Tech & SaaS
110–128 BPMInterface9 niches
AI & Deep Tech
100–128 BPMOrbit7 niches
Mobile Apps
105–128 BPMInterface0 niches
Websites & Digital Services
100–124 BPMInterface1 niches
Fintech
95–122 BPMInterface5 niches
Finance & Wealth Management
70–105 BPMEditorial7 niches
Insurance
90–118 BPMInterface2 niches
Healthcare
80–110 BPMMinimal19 niches
Wellness & Spa
60–95 BPMLuxe3 niches
Fitness & Sport
120–150 BPMKinetic8 niches
Beauty & Cosmetics
90–122 BPMLuxe9 niches
Fashion & Luxury
90–122 BPMLuxe5 niches
Streetwear & Youth Fashion
120–150 BPMKinetic4 niches
Restaurants & Dining
90–120 BPMShowcase7 niches
Cafés & Bakeries
80–110 BPMShowcase9 niches
Street Food & Quick Service
100–128 BPMPop5 niches
Real Estate
90–120 BPMShowcase6 niches
Architecture & Interior Design
80–115 BPMBlueprint5 niches
Construction & Industry
100–130 BPMBlueprint21 niches
Manufacturing & Engineering
105–130 BPMBlueprint18 niches
Education
95–120 BPMEditorial12 niches
Kids & Family
100–130 BPMPop5 niches
Travel & Hospitality
95–124 BPMShowcase14 niches
Events & Entertainment
120–140 BPMKinetic15 niches
Legal & Consulting
80–110 BPMEditorial5 niches
Automotive & Mobility
110–140 BPMShowcase12 niches
Gaming & Esports
128–160 BPMKinetic2 niches
Nonprofit & Social Impact
80–115 BPMEditorial12 niches
E-commerce & Retail
110–128 BPMShowcase18 niches
Creators & Personal Brands
90–125 BPMSpecimen7 niches
Agriculture & Food Production
80–112 BPMShowcase6 niches
Name your industry, leave the rest to us
Describe what you do in a sentence or two; your industry, colors and tempo are picked for you.