Healthcare promo video
Clinic and healthcare promo videos must be informative, respectful and compliant. A tour of the space, the areas of expertise and the booking steps are safer and more effective than promised results or before-and-after footage.
80–110
recommended tempo (BPM)
uplifting
music mood · ambient, emotional, chill
calm
motion personality · energy 35/100
Minimal
first recommended style
Audience
Who are you talking to?
Patients and their families looking for care; they focus on trust and accessibility.
Recommended styles
In the order the industry playbook recommends them.
Color palettes
Every palette passes a readability (WCAG) check. If you have brand colors, use those.
Light theme
Clinic
Accent #0E7C86
Sample buttonLight theme
Care
Accent #3B79AE
Sample buttonDark theme
Night Shift
Accent #3CC6C6
Sample buttonFont pairings
Display and text font pairings; all of them are free on Google Fonts.
| Display font | Text font | Mono |
|---|---|---|
| Plus Jakarta Sans 700 | Atkinson Hyperlegible Next 400 | — |
| Albert Sans 700 | Albert Sans 400 | — |
Story formats
The script skeletons that work best in this industry.
Myth vs fact
Corrects common misconceptions and shows expertise without hard selling.
Step-by-step tutorial
Shows the result first, then the steps; ends with a "save this" call to action.
Customer story
Opens on a real customer's strongest line and proves the result.
Space tour
Walks the viewer through a place, room by room, corner by corner.
Listicle
A numbered list ("3 reasons", "5 tips") that earns saves and shares.
Problem → solution
Names the pain, makes it felt, then shows the fix and how it works.
Behind the scenes
Shows the process and the people; builds authenticity and trust.
Hook examples
- “Book your appointment in 2 minutes.”
- “See our clinic from the inside.”
- “We're here for your questions.”
Call-to-action examples
Avoid
- guaranteed treatment results
- patient footage without consent
- before/after comparisons (regulated)
Niches (19)
This playbook also covers the niches below; your niche is recognized automatically when you create a video.
Frequently asked questions
What music works for a clinic promo video?
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Music at 80–110 BPM with a uplifting, ambient, emotional, chill feel. Instead of copyrighted songs, use music composed for the video or commercially licensed tracks.
Which colors suit a clinic promo video?
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The playbook's 3 palettes are Clinic (light), Care (light), Night Shift (dark). If you have brand colors, use them, and keep at least 4.5:1 contrast between text and background.
Which style should a clinic promo video use?
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The first pick is Minimal: Clean type, calm motion. Alternatives: Interface and Aurora.
How long should a clinic promo video be?
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15–60 seconds for Reels, 15–35 for TikTok and Shorts, 6–15 for Stories. For a first video, 20–30 seconds is enough for most businesses.
Make your clinic promo video now
This playbook is applied automatically; you only describe what you promote.
Sources behind this playbook