Gaming & Esports promo video
A game trailer should deliver the feel of the game in the first second: colour, tempo and one burning question. High BPM (128–160), hard transitions and a pre-registration or launch-date call to action are the most effective structure.
128–160
recommended tempo (BPM)
energetic
music mood · techno, epic, dark
snappy
motion personality · energy 100/100
Kinetic
first recommended style
Audience
Who are you talking to?
Players and communities looking for a new game; they want originality, pace and a strong visual identity.
Recommended styles
In the order the industry playbook recommends them.
Color palettes
Every palette passes a readability (WCAG) check. If you have brand colors, use those.
Dark theme
Arcade
Accent #9D4EFF
Sample buttonDark theme
Toxic
Accent #39FF14
Sample buttonLight theme
Pixel
Accent #6D28D9
Sample buttonFont pairings
Display and text font pairings; all of them are free on Google Fonts.
| Display font | Text font | Mono |
|---|---|---|
| Chakra Petch 700 | Exo 2 400 | Space Mono |
| Russo One 400 | Rubik 400 | — |
Story formats
The script skeletons that work best in this industry.
Event countdown
Date, venue, line-up and tickets: a countdown that drives attendance.
Announcement
Tells one piece of news clearly: what changed, why it matters, what to do.
Stats reveal
Reveals a few verified numbers in turn and says what they mean.
Listicle
A numbered list ("3 reasons", "5 tips") that earns saves and shares.
Step-by-step tutorial
Shows the result first, then the steps; ends with a "save this" call to action.
Behind the scenes
Shows the process and the people; builds authenticity and trust.
Myth vs fact
Corrects common misconceptions and shows expertise without hard selling.
Hook examples
- “How long can you survive the neon city?”
- “7 days to launch.”
- “Gather your squad, the season starts.”
Call-to-action examples
Avoid
- footage that isn't in the game
- fake scores and awards
- characters from other games
Niches (2)
This playbook also covers the niches below; your niche is recognized automatically when you create a video.
Frequently asked questions
What music works for a game trailer?
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Music at 128–160 BPM with a energetic, techno, epic, dark feel. Instead of copyrighted songs, use music composed for the video or commercially licensed tracks.
Which colors suit a game trailer?
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The playbook's 3 palettes are Arcade (dark), Toxic (dark), Pixel (light). If you have brand colors, use them, and keep at least 4.5:1 contrast between text and background.
Which style should a game trailer use?
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The first pick is Kinetic: Giant type, solid colour fields, hard hits. Alternatives: Interface and Orbit.
How long should a game trailer be?
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15–60 seconds for Reels, 15–35 for TikTok and Shorts, 6–15 for Stories. For a first video, 20–30 seconds is enough for most businesses.
Make your game trailer now
This playbook is applied automatically; you only describe what you promote.
Similar industries
Sources behind this playbook