Mobile Apps promo video
A mobile app promo video should prove its value in three taps on a phone screen. The structure that drives installs: the problem, the moment the app solves it, one piece of proof and a single "Download" call to action.
105–128
recommended tempo (BPM)
uplifting
music mood · playful, energetic
snappy
motion personality · energy 75/100
Interface
first recommended style
Audience
Who are you talking to?
Phone users deciding mid-scroll; they want to know what it does within two seconds.
Recommended styles
In the order the industry playbook recommends them.
Color palettes
Every palette passes a readability (WCAG) check. If you have brand colors, use those.
Light theme
Accent #4F46E5
Sample buttonDark theme
Night Mode
Accent #7C9CFF
Sample buttonLight theme
Candy
Accent #E02A5F
Sample buttonFont pairings
Display and text font pairings; all of them are free on Google Fonts.
| Display font | Text font | Mono |
|---|---|---|
| Rethink Sans 800 | Rethink Sans 400 | — |
| Gabarito 800 | Figtree 400 | — |
Story formats
The script skeletons that work best in this industry.
App promo
Screens, taps and features inside a phone frame.
Feature launch
Announces a new feature with the problem, the fix and how to use it.
App demo
Shows the problem and the moment the app solves it, on screen.
Step-by-step tutorial
Shows the result first, then the steps; ends with a "save this" call to action.
Customer story
Opens on a real customer's strongest line and proves the result.
Stats reveal
Reveals a few verified numbers in turn and says what they mean.
Announcement
Tells one piece of news clearly: what changed, why it matters, what to do.
Hook examples
- “Let your expenses log themselves.”
- “The app that does this is in your pocket.”
- “Done in 3 taps.”
Call-to-action examples
Avoid
- fake app-store badges
- invented download counts
- lorem-ipsum screens
Frequently asked questions
What music works for a mobile app promo video?
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Music at 105–128 BPM with a uplifting, playful, energetic feel. Instead of copyrighted songs, use music composed for the video or commercially licensed tracks.
Which colors suit a mobile app promo video?
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The playbook's 3 palettes are Pocket (light), Night Mode (dark), Candy (light). If you have brand colors, use them, and keep at least 4.5:1 contrast between text and background.
Which style should a mobile app promo video use?
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The first pick is Interface: App screens, taps and notifications. Alternatives: Pop and Aurora.
How long should a mobile app promo video be?
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15–60 seconds for Reels, 15–35 for TikTok and Shorts, 6–15 for Stories. For a first video, 20–30 seconds is enough for most businesses.
Make your mobile app promo video now
This playbook is applied automatically; you only describe what you promote.
Similar industries
Sources behind this playbook