Instagram/Facebook feed ad video size
An Instagram/Facebook feed ad video should be 1080×1350 px (4:5) or 1080×1080 px (1:1). Keep text and logos 60 px from the top, 60 px from the bottom, 60 px from the left and 60 px from the right; that leaves 81% of the frame open for text. Recommended length: 6–15 seconds; maximum: 240 seconds.
Safe zone
Red bands are covered by the interface; the dashed box is safe for text and logos. Proportions are true to scale.
zone
zone
Feed ads show the whole frame; keeping text away from the very edges is enough.
- Safe box: 960×1230 px
- Open for text: 81%
- Recommended length: 6–15 s
- Frame rate: 30 fps (max 60)
Technical specs
| Aspect ratios | 4:5, 1:1 |
|---|---|
| Resolution | 1080×1350, 1080×1080 |
| Recommended length | 6–15 s |
| Length limits | 1 s – 240 seconds |
| Frame rate | 30 fps (max 60) |
| Max bitrate | 25 Mbps |
| Max file size | 4 GB |
| Audio | AAC 48 kHz · ≈ -14 LUFS · peak ≤ -1.5 dBTP |
| Safe box (4:5) | 960×1230 px · top 60 · bottom 60 · left 60 · right 60 |
| Safe box (1:1) | 960×960 px · top 60 · bottom 60 · left 60 · right 60 |
Source: MaestroCut platform data set (2026-10). Updated as platforms change their interfaces; check the official help page before you publish.
Tips for Instagram/Facebook feed ad
- Ad interfaces cover more of the frame than organic posts, so keep text further inside.
- Ask for one action and put the call to action in the last 3 seconds; the ad button will already be on screen.
- Made-up numbers and unverifiable claims such as "the best" can be rejected in ad review.
- Prepare 2–3 hook versions of the same video and compare their performance.
Comparison
Space open for text on other placements that use 4:5.
| Placement | Top / Bottom / Left / Right | Open for text |
|---|---|---|
| Instagram/Facebook feed ad | 60 / 60 / 60 / 60 | 81% |
| Website / general | 60 / 60 / 60 / 60 | 81% |
| Instagram feed post | 60 / 60 / 70 / 70 | 79.3% |
| X (Twitter) | 60 / 120 / 60 / 60 | 77% |
| 60 / 135 / 60 / 60 | 76% |
Frequently asked questions
What size is an Instagram/Facebook feed ad video?
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1080×1350 px (4:5), 1080×1080 px (1:1). 30 fps, up to 60 fps.
Where should text go in an Instagram/Facebook feed ad video?
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Inside the 960×1230 px box that sits 60 px from the top, 60 px from the bottom, 60 px from the left and 60 px from the right.
How long should an Instagram/Facebook feed ad video be?
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For a promo, 6–15 seconds; the platform allows up to 240 seconds.
What loudness should an Instagram/Facebook feed ad video have?
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About -14 LUFS integrated loudness with true peaks below -1.5 dBTP is a safe default.
Make a video for Instagram/Facebook feed ad
Size, safe zone and loudness are automatic; you only describe what you promote.