Cafés & Bakeries promo video
A café promo video tries to put the smell on screen: dough coming out of the oven, coffee brewing and the warmth behind the counter. A relaxed tempo (80–110 BPM), warm colours and a simple "drop by today" call to action work best.
80–110
recommended tempo (BPM)
chill
music mood · uplifting, playful
smooth
motion personality · energy 50/100
Showcase
first recommended style
Audience
Who are you talking to?
Neighbours, remote workers and breakfast lovers who bond with places that feel personal.
Recommended styles
In the order the industry playbook recommends them.
Color palettes
Every palette passes a readability (WCAG) check. If you have brand colors, use those.
Light theme
Crema
Accent #A0522D
Sample buttonDark theme
Roast
Accent #E3A15F
Sample buttonLight theme
Pistachio
Accent #4E7A3A
Sample buttonFont pairings
Display and text font pairings; all of them are free on Google Fonts.
| Display font | Text font | Mono |
|---|---|---|
| Young Serif 400 | Instrument Sans 400 | — |
| Fraunces 600 | Work Sans 400 | — |
Story formats
The script skeletons that work best in this industry.
Recipe / process
From ingredients to result: a recipe or a production process, step by step.
Behind the scenes
Shows the process and the people; builds authenticity and trust.
Product hero
Makes one product the star: reveal it, give two or three reasons, prove it, ask for the action.
Announcement
Tells one piece of news clearly: what changed, why it matters, what to do.
Space tour
Walks the viewer through a place, room by room, corner by corner.
Listicle
A numbered list ("3 reasons", "5 tips") that earns saves and shares.
Event countdown
Date, venue, line-up and tickets: a countdown that drives attendance.
Hook examples
- “Your coffee is roasted right here every morning.”
- “Out of the oven at 7.”
- “3 reasons to come for breakfast.”
Call-to-action examples
Avoid
- "the world's best coffee"
- "organic" without certification
- fake reviews
Niches (9)
This playbook also covers the niches below; your niche is recognized automatically when you create a video.
Frequently asked questions
What music works for a café promo video?
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Music at 80–110 BPM with a chill, uplifting, playful feel. Instead of copyrighted songs, use music composed for the video or commercially licensed tracks.
Which colors suit a café promo video?
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The playbook's 3 palettes are Crema (light), Roast (dark), Pistachio (light). If you have brand colors, use them, and keep at least 4.5:1 contrast between text and background.
Which style should a café promo video use?
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The first pick is Showcase: Photo-first windows, price tags. Alternatives: Pop and Editorial.
How long should a café promo video be?
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15–60 seconds for Reels, 15–35 for TikTok and Shorts, 6–15 for Stories. For a first video, 20–30 seconds is enough for most businesses.
Make your café promo video now
This playbook is applied automatically; you only describe what you promote.
Similar industries
Sources behind this playbook