Travel & Hospitality promo video
A hotel or travel promo video takes the viewer there: the arrival, the room, the view and the experience. A space-tour format, soft transitions and a seasonal booking call to action are the backbone of this sector.
95–124
recommended tempo (BPM)
uplifting
music mood · chill, cinematic, luxury
smooth
motion personality · energy 55/100
Showcase
first recommended style
Audience
Who are you talking to?
Couples, families and business travellers planning a trip.
Recommended styles
In the order the industry playbook recommends them.
Color palettes
Every palette passes a readability (WCAG) check. If you have brand colors, use those.
Light theme
Coast
Accent #0077A8
Sample buttonDark theme
Resort Night
Accent #FFB86B
Sample buttonLight theme
Terracotta
Accent #C2512E
Sample buttonFont pairings
Display and text font pairings; all of them are free on Google Fonts.
| Display font | Text font | Mono |
|---|---|---|
| Syne 700 | Outfit 400 | — |
| DM Serif Display 400 | Instrument Sans 400 | — |
Story formats
The script skeletons that work best in this industry.
Space tour
Walks the viewer through a place, room by room, corner by corner.
Listicle
A numbered list ("3 reasons", "5 tips") that earns saves and shares.
Behind the scenes
Shows the process and the people; builds authenticity and trust.
Event countdown
Date, venue, line-up and tickets: a countdown that drives attendance.
Customer story
Opens on a real customer's strongest line and proves the result.
Product hero
Makes one product the star: reveal it, give two or three reasons, prove it, ask for the action.
Carousel to video
Turns a swipeable post into a moving video with sound.
Hook examples
- “Morning coffee with a sea view.”
- “30 steps from your room to the beach.”
- “Don't miss the winter sun.”
Call-to-action examples
Avoid
- invented stars or awards
- footage of other properties
- "lowest price" guarantees
Niches (14)
This playbook also covers the niches below; your niche is recognized automatically when you create a video.
Frequently asked questions
What music works for a hotel promo video?
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Music at 95–124 BPM with a uplifting, chill, cinematic, luxury feel. Instead of copyrighted songs, use music composed for the video or commercially licensed tracks.
Which colors suit a hotel promo video?
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The playbook's 3 palettes are Coast (light), Resort Night (dark), Terracotta (light). If you have brand colors, use them, and keep at least 4.5:1 contrast between text and background.
Which style should a hotel promo video use?
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The first pick is Showcase: Photo-first windows, price tags. Alternatives: Luxe and Editorial.
How long should a hotel promo video be?
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15–60 seconds for Reels, 15–35 for TikTok and Shorts, 6–15 for Stories. For a first video, 20–30 seconds is enough for most businesses.
Make your hotel promo video now
This playbook is applied automatically; you only describe what you promote.
Similar industries
Sources behind this playbook