Restaurants & Dining promo video
A restaurant promo video should open on a mouth-watering close-up, show the mood of the room and end with a reservation call to action. Steam off the plate, sparks from the fire and the sound of the table say more than adjectives.
90–120
recommended tempo (BPM)
chill
music mood · uplifting, luxury, playful
smooth
motion personality · energy 55/100
Showcase
first recommended style
Audience
Who are you talking to?
Locals and visitors looking for a place for dinner or a special occasion.
Recommended styles
In the order the industry playbook recommends them.
Color palettes
Every palette passes a readability (WCAG) check. If you have brand colors, use those.
Light theme
Warm
Accent #D93A1F
Sample buttonDark theme
Ember
Accent #E0663A
Sample buttonLight theme
Olive
Accent #5A6E2C
Sample buttonFont pairings
Display and text font pairings; all of them are free on Google Fonts.
| Display font | Text font | Mono |
|---|---|---|
| Fraunces 700 | DM Sans 400 | — |
| DM Serif Display 400 | DM Sans 400 | — |
Story formats
The script skeletons that work best in this industry.
Recipe / process
From ingredients to result: a recipe or a production process, step by step.
Behind the scenes
Shows the process and the people; builds authenticity and trust.
Space tour
Walks the viewer through a place, room by room, corner by corner.
Product hero
Makes one product the star: reveal it, give two or three reasons, prove it, ask for the action.
Customer story
Opens on a real customer's strongest line and proves the result.
Event countdown
Date, venue, line-up and tickets: a countdown that drives attendance.
Listicle
A numbered list ("3 reasons", "5 tips") that earns saves and shares.
Hook examples
- “This plate comes off a wood fire.”
- “Your table is ready on Saturday.”
- “This week's pick from the chef.”
Call-to-action examples
Avoid
- "best in town" claims
- stock photos passed off as your food
- invented review scores
Niches (7)
This playbook also covers the niches below; your niche is recognized automatically when you create a video.
Frequently asked questions
What music works for a restaurant promo video?
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Music at 90–120 BPM with a chill, uplifting, luxury, playful feel. Instead of copyrighted songs, use music composed for the video or commercially licensed tracks.
Which colors suit a restaurant promo video?
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The playbook's 3 palettes are Warm (light), Ember (dark), Olive (light). If you have brand colors, use them, and keep at least 4.5:1 contrast between text and background.
Which style should a restaurant promo video use?
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The first pick is Showcase: Photo-first windows, price tags. Alternatives: Editorial and Luxe.
How long should a restaurant promo video be?
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15–60 seconds for Reels, 15–35 for TikTok and Shorts, 6–15 for Stories. For a first video, 20–30 seconds is enough for most businesses.
Make your restaurant promo video now
This playbook is applied automatically; you only describe what you promote.
Similar industries
Sources behind this playbook