Instagram/Facebook Reels ad video size
An Instagram/Facebook Reels ad video should be 1080×1920 px (9:16). Keep text and logos 269 px from the top, 672 px from the bottom, 65 px from the left and 65 px from the right; that leaves 44.9% of the frame open for text. Recommended length: 9–30 seconds; maximum: 15 minutes.
Safe zone
Red bands are covered by the interface; the dashed box is safe for text and logos. Proportions are true to scale.
zone
Meta's ad guidance keeps the top 14%, the bottom 35% and 6% on each side free of text and logos.
- Safe box: 950×979 px
- Open for text: 44.9%
- Recommended length: 9–30 s
- Frame rate: 30 fps (max 60)
Technical specs
| Aspect ratios | 9:16 |
|---|---|
| Resolution | 1080×1920 |
| Recommended length | 9–30 s |
| Length limits | 1 s – 15 minutes |
| Frame rate | 30 fps (max 60) |
| Max bitrate | 25 Mbps |
| Max file size | 4 GB |
| Audio | AAC 48 kHz · ≈ -14 LUFS · peak ≤ -1.5 dBTP |
| Safe box (9:16) | 950×979 px · top 269 · bottom 672 · left 65 · right 65 |
Source: MaestroCut platform data set (2026-10). Updated as platforms change their interfaces; check the official help page before you publish.
Tips for Instagram/Facebook Reels ad
- Ad interfaces cover more of the frame than organic posts, so keep text further inside.
- Ask for one action and put the call to action in the last 3 seconds; the ad button will already be on screen.
- Made-up numbers and unverifiable claims such as "the best" can be rejected in ad review.
- Prepare 2–3 hook versions of the same video and compare their performance.
Comparison
Space open for text on other placements that use 9:16.
| Placement | Top / Bottom / Left / Right | Open for text |
|---|---|---|
| Website / general | 120 / 160 / 60 / 60 | 75.9% |
| X (Twitter) | 150 / 250 / 60 / 60 | 70.4% |
| 285 / 300 / 60 / 60 | 61.8% | |
| Instagram Story | 250 / 340 / 60 / 60 | 61.6% |
| Instagram Reels | 285 / 380 / 60 / 120 | 54.5% |
| Instagram feed post | 285 / 380 / 60 / 120 | 54.5% |
| Facebook Reels | 269 / 400 / 65 / 120 | 54% |
| TikTok | 160 / 480 / 60 / 160 | 53.1% |
| YouTube Shorts | 240 / 420 / 60 / 160 | 52.3% |
| One video, every vertical platform | 290 / 480 / 90 / 160 | 46% |
| Instagram/Facebook Reels ad | 269 / 672 / 65 / 65 | 44.9% |
| Instagram/Facebook Story ad | 269 / 672 / 65 / 65 | 44.9% |
Frequently asked questions
What size is an Instagram/Facebook Reels ad video?
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1080×1920 px (9:16). 30 fps, up to 60 fps.
Where should text go in an Instagram/Facebook Reels ad video?
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Inside the 950×979 px box that sits 269 px from the top, 672 px from the bottom, 65 px from the left and 65 px from the right.
How long should an Instagram/Facebook Reels ad video be?
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For a promo, 9–30 seconds; the platform allows up to 15 minutes.
What loudness should an Instagram/Facebook Reels ad video have?
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About -14 LUFS integrated loudness with true peaks below -1.5 dBTP is a safe default.
Make a video for Instagram/Facebook Reels ad
Size, safe zone and loudness are automatic; you only describe what you promote.