Instagram Reels video size
An Instagram Reels video should be 1080×1920 px (9:16). Keep text and logos 285 px from the top, 380 px from the bottom, 60 px from the left and 120 px from the right; that leaves 54.5% of the frame open for text. Recommended length: 15–60 seconds; maximum: 15 minutes.
Safe zone
Red bands are covered by the interface; the dashed box is safe for text and logos. Proportions are true to scale.
zone
The like/comment/share column sits on the right, the caption and audio line at the bottom. The main feed previews Reels at 4:5 and the profile grid at 3:4, so keep headlines in the middle band.
- Safe box: 900×1255 px
- Open for text: 54.5%
- Recommended length: 15–60 s
- Frame rate: 30 fps (max 60)
Technical specs
| Aspect ratios | 9:16 |
|---|---|
| Resolution | 1080×1920 |
| Recommended length | 15–60 s |
| Length limits | 3 s – 15 minutes |
| Frame rate | 30 fps (max 60) |
| Max bitrate | 25 Mbps |
| Max file size | 300 MB |
| Audio | AAC 48 kHz · ≈ -14 LUFS · peak ≤ -1.5 dBTP |
| Safe box (9:16) | 900×1255 px · top 285 · bottom 380 · left 60 · right 120 |
Source: MaestroCut platform data set (2026-10). Updated as platforms change their interfaces; check the official help page before you publish.
Tips for Instagram Reels
- Put the main message in the first frame: a scrolling viewer should read it in half a second.
- The video must make sense with the sound off; music and effects should support the message, not carry it.
- Keep text in the middle of the safe box; feed and profile-grid previews crop the edges.
- Choose the cover frame yourself: a big, readable headline in your brand color.
Comparison
Space open for text on other placements that use 9:16.
| Placement | Top / Bottom / Left / Right | Open for text |
|---|---|---|
| Website / general | 120 / 160 / 60 / 60 | 75.9% |
| X (Twitter) | 150 / 250 / 60 / 60 | 70.4% |
| 285 / 300 / 60 / 60 | 61.8% | |
| Instagram Story | 250 / 340 / 60 / 60 | 61.6% |
| Instagram Reels | 285 / 380 / 60 / 120 | 54.5% |
| Instagram feed post | 285 / 380 / 60 / 120 | 54.5% |
| Facebook Reels | 269 / 400 / 65 / 120 | 54% |
| TikTok | 160 / 480 / 60 / 160 | 53.1% |
| YouTube Shorts | 240 / 420 / 60 / 160 | 52.3% |
| One video, every vertical platform | 290 / 480 / 90 / 160 | 46% |
| Instagram/Facebook Reels ad | 269 / 672 / 65 / 65 | 44.9% |
| Instagram/Facebook Story ad | 269 / 672 / 65 / 65 | 44.9% |
Frequently asked questions
What size is an Instagram Reels video?
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1080×1920 px (9:16). 30 fps, up to 60 fps.
Where should text go in an Instagram Reels video?
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Inside the 900×1255 px box that sits 285 px from the top, 380 px from the bottom, 60 px from the left and 120 px from the right.
How long should an Instagram Reels video be?
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For a promo, 15–60 seconds; the platform allows up to 15 minutes.
What loudness should an Instagram Reels video have?
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About -14 LUFS integrated loudness with true peaks below -1.5 dBTP is a safe default.
Make a video for Instagram Reels
Size, safe zone and loudness are automatic; you only describe what you promote.