Four ways to make a promo video, compared
You can hire an agency or freelancer, use a template video editor, generate footage with a text-to-video tool, or have an AI director like MaestroCut write, score and cut the video from one sentence. Each fits a different job, and MaestroCut is not the right choice for every one; the pages below say so plainly.
At a glance
What each way is best for and what you do yourself.
| Way | Best for | What you do |
|---|---|---|
| Agency or freelancer | Filming, people on camera, voice-over, long campaigns | Brief them and review drafts |
| Template video editor | Full manual control over a ready-made layout | Replace text and media, pick music, set timing |
| Text-to-video generator | New generated footage from a prompt | Write prompts and select clips |
| MaestroCut (AI director) | Short motion-design promos for Reels, TikTok and Shorts | Write one sentence, pick one of three directions |
The comparisons
Each page explains the other way first, then what MaestroCut does and does not do.
Hire a video agency, or make the promo yourself?
When to hire a video agency or freelancer, and when a short promo is faster to make yourself.
Read the comparison Template editor or AI directorTemplate editors vs an AI director
Fill in a finished layout yourself, or start from a brief and let a director plan it.
Read the comparison Text-to-video or motion designText-to-video generators vs directed motion design
Generated footage from a prompt, or directed motion design with your own photos and screens.
Read the comparisonTry the AI director on your own idea
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